Overview

Fengshi Metal Technology is a dynamic, mid‑sized specialist in sheet‑metal and precision metal manufacturing, founded in 2005 and headquartered in Suzhou, China, with operational hubs also in Penang (Malaysia) and Ciudad Juárez (Mexico). Backed by advanced capabilities in laser cutting, CNC drilling, stamping, welding, to robotic bending and surface treatment. Fengshi offers full-spectrum of solutions designed to meet a broad range of customer demands.

The Challenge

The company faced internal friction in identifying and prioritising emerging sales opportunities. Due to limited visibility across the pipeline, management struggled to guide commercial teams effectively and provide strategic interventions when needed. This lack of visibility hindered proactive decision-making and constrained overall business development efforts.

In parallel, the organisation lacked an internationally competitive web presence. As the company expanded and began engaging with leading global organisations and partners, its limited digital footprint increasingly became a barrier to building trust and credibility with potential clients.

Approach

The project was delivered through a two-pronged approach, combining digital transformation with brand development to address the organisation’s challenges and opportunities:

1. Digital Transformation – Sales Pipeline Visibility

A bespoke internal sales pipeline monitoring tool was developed and implemented to provide real-time visibility into emerging business opportunities. This tool captured key data points including opportunity status, client communication history, expected value, and strategic alignment. In parallel, a new operational workflow was introduced to ensure commercial teams consistently updated the tool and followed structured reporting practices. As a result, both team members and senior management were empowered with actionable insights, allowing for timely decision-making, prioritisation of efforts, and targeted strategic interventions.

2. Digital Brand Development – International Web Presence

To strengthen the company’s market credibility and support international growth, a digital rebranding initiative was launched. This involved the design, development, and deployment of a modern, professional website aligned with global industry standards and expectations. The new site was tailored to appeal to the organisation’s target business audience, showcasing capabilities, case studies, leadership profiles, and sector expertise. It served not only as a trust-building asset for prospective clients and partners but also as a platform for content marketing and digital engagement.

Together, these initiatives laid the foundation for improved commercial performance by enabling internal clarity and external credibility.